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Good photos attract the attention of readers and encourage them to read the article. Unique or interesting photos can make the article more appealing to the reader.

Explaining content: Photos can help in better understanding the content of the article, especially if the topic is complex or requires visual support.
Enhancing emotions: Well-chosen photos can evoke emotions and feelings in readers, which can reinforce the message of the article.
Illustrating examples: Photos can be used to illustrate examples, making it easier for readers to grasp abstract concepts.
Improving memory: Visual information is often easier to remember than plain text. Good photos can help readers retain important information in their memory.
Building a brand: Using unique photos related to the brand can help in building recognition and the identity of the company.